[1]
“Behavioural Effect of Promotion on Cussstomer Loyalty among Selected Banks in Jigawa State”, LJE, vol. 8, no. 1, pp. 50–62, Jun. 2024, Accessed: Jul. 02, 2025. [Online]. Available: https://ibbujournals.com.ng/index.php/lje/article/view/1262