Behavioural Effect of Promotion on Cussstomer Loyalty among Selected Banks in Jigawa State. Lapai Journal of Economics, [S. l.], v. 8, n. 1, p. 50–62, 2024. Disponível em: https://ibbujournals.com.ng/index.php/lje/article/view/1262. Acesso em: 2 jul. 2025.